Joinus is a knitwear fashion brand. Thanks to their decades of experience as the global contract manufacturer of global brands, they have had high knowledge about shifts in consumer demands. As the benefit of being the producer, they have higher flexibility on inventory management.
Regardless of how high-quality and best customer service you provide, every brand needs marketing. Due to the increasing competition in the online world, it might take years to reach feasible revenue levels without marketing investments.
Without tracking and analyzing the first-party data including Google Analytics, pixel events, customer lists etc., an ecommerce store is pretty much like an offline branch. The investment decision can be more easily made on data on the online world than the offline one if one is willing to. Real-time product and user-level tracking help identify revenue growth opportunities.
Starting with the setup of ecommerce tracking and dynamic reports for decision making purposes, we have the ability to clearly observe the change in consumer demand among the product categories and variants. The performance marketing campaigns have been reorganized in accordance with the accumulated sales data. We maintained an 80-20 ratio between prospecting and retargeting campaigns budgets so as to grow the customer base of the brand. The campaigns were also managed in coherence with the influencer marketing strategy to optimize daily revenue.
As a strategic decision, Joinus decided to integrate all its online presence to Shopify. Digital Pals conducted a special custom project for this case. Website design has been made using high-fashion market examples and tailored through the brand’s needs. The project and collection pages are inspired by award-winning UX designs. Apart from this, Digital Pals also satisfy all the needs of the customer on the point of the marketplace and ERP integration.
After the launch, we immediately saw a 30% increase in conversion, with a direct effect on the ROI. With the implementation of the loyalty programs, recommendations and customer customizations, Joinus going through a brand new path. Our marketing architecture team still handling the necessary executions in the fields of strategic marketing such as Google Analytics, Google Tag Manager and Facebook Pixel. As Digital Pals, we are proud to work with Joinus, in this strong partnership.
Statistics of Joinus
Conversion Rate Growth