DigitalPals | Market Research

Market Research

Macro and micro-level determinants affect how attractive a market is to your brand or project. We simultaneously employ customer-centric and market-centric approaches to identify such determinants. All analysis, at the end, is presented with a clear-cut road map.

Custom Attractiveness Index

The size and the population of a market catches the eye. Yet, the competition structure and the target audience specifics affects your return on investment. We identify uncovered potentials that you can fill at your target market thanks to the custom attractiveness index developed with respect to the strengths and weaknesses of your brand or project.

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Fed With Worldwide Data Sources

The success relies on what you can see but others can’t. We employ a wide range of first-party and third-party data and insights resources. Data is blended across academic and extra-academic resources. At the end, we develop a clear-cut non-superficial road map for market entry and expansion.

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First-Party Data Analysis

Macro-economic Analysis

Consumer Studies

Academic Literature Review

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Have You Seen Our Projects?

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Strategic Marketing Partnership

The cases including heavy reliance on remarketing lists, undiversified marketing channel investments and not tracking the important elements of marketing programs had a negative impact on revenue growth.

Google Ads, Facebook Business Manager and Criteo offers remarketing campaign features. However, if you do not attract new potential customers, those marketing channels will start bidding against each... read more

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Strategic Marketing Partnership

SuCo is a brand advocating sustainable products. They offer foldable water bottles, sweatshirts, bag and transport locks. Digital Pals developed a new perspective for brand’s sales and marketing KPIs, taking into account the UX measures and improved them. Overall changes and improvements made through using Shopify templates. SuCo is still having Digital Pals services in the scope of App Consultancy... read more

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