DigitalPals | Social Listening

Social Listening

Social listening breaks down into 2 main categories: reactive one for customer support purposes and proactive one for audience and market analysis. We expertise on the latter one. We drive actionable market insights with existing tools in the market and non-existing custom tools that we develop.

Actionable Insights

If the volume of mentions and the size of the audience is one thing, understanding the motives and the persona behind actions is another big thing. We identify opportunities regardless of how large or niche the audience you target even in languages, which do not have automatic sentiment analysis by existing tools.

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Custom Tech Development

Existing social listening tools might fail to correspond to your specific analysis needs. We develop custom social listening technologies specifically for the need of the analysis.

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Mention Analysis

Sentiment Analysis

Audience Analysis

Location Analysis

Event Marketing Analysis

Influencer Analysis

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Have You Seen Our Projects?

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Strategic Marketing Partnership

Starting with the setup of ecommerce tracking and dynamic reports for decision making purposes, we have the ability to clearly observe the change in consumer demand among the product categories and variants. The performance marketing campaigns have been reorganized in accordance with the accumulated sales data. We maintained an 80-20 ratio between prospecting and retargeting campaigns budgets so as... read more

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B2B Strategic Marketing

We reorganized the content marketing strategy and performance marketing campaigns to primarily focus on HR employees and other decision-maker stakeholders in companies. From filtering out target keywords based on relevance with the target audience to diversifying the marketing campaign budget among feasible channels, we optimized the acquisition side of the marketing efforts. We employed on-site marketing... read more

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