DigitalPals | Strategic Marketing Partnership

Strategic Marketing Partnership

Each ad channel and tool has their strengths and weaknesses. And each audience segment has their unique path to conversion. The holistic approach that we maintain creates a better return on your marketing investment.

Holistic Approach

We empower the performance marketing with different storytelling techniques, starting from acquisition to conversion. We enrich and optimize your first-party data by feeding a channel or a tool with the strength of another one. Each ad channel, tool and property speaks to each other meaningfully.

service image

Confident with Transparency

As much as we like to ask “why”, we like our clients asking “why”. Transparent reporting and custom analysis trigger constructive criticism, which leads to the enhancement of both parties - you and us.

service image

Tracking

Advertising

Search Engine Optimization

On-Site Optimization

User Experience

Reporting

Marketing Tool Management

Media Buying

<
>

Have You Seen Our Projects?

project image
project logo

Strategic Marketing Partnership

Starting with the setup of e-commerce tracking and dynamic reports for decision making purposes, we have the ability to clearly observe the change in consumer demand among the product categories and variants. The performance marketing campaigns have been reorganized in accordance with the accumulated sales data. We maintained an 80-20 ratio between prospecting and retargeting campaigns budgets so as... read more

project image
project logo

Strategic Marketing Partnership

The cases including heavy reliance on remarketing lists, undiversified marketing channel investments and not tracking the important elements of marketing programs had a negative impact on revenue growth.

Google Ads, Facebook Business Manager and Criteo offers remarketing campaign features. However, if you do not attract new potential customers, those marketing channels will start bidding against each... read more

project image
project logo

B2B Strategic Marketing

We reorganized the content marketing strategy and performance marketing campaigns to primarily focus on HR employees and other decision-maker stakeholders in companies. From filtering out target keywords based on relevance with the target audience to diversifying the marketing campaign budget among feasible channels, we optimized the acquisition side of the marketing efforts. We employed on-site marketing... read more

<
>
;