A fast-fashion women's clothing brand, they have successfully reflected the changing fashion trends in their high-quality yet affordable collections.
The clothing lines with high-quality fabrics and affordable prices has helped the brand gain popularity among the wide range of the Turkish female demographics. However, the neglected performance marketing campaigns with low return on ad spend had caused the brand to reach lower-than-expected monthly revenue levels.
02 Our Approach
Starting with enhancing data tracking flows, we set up a dynamic report structures to understand which different dimensions from the product category to the user segments hold a promise for revenue growth.
We diversified performance marketing campaigns with varying objectives across top performance marketing channels.
In collaboration with the teams at the brand, both parties became well-informed for where to put focus on.