Sarkap

Established as the sales and marketing arm of Sarten, Turkey's leading packaging manufacturer, the brand has local and international recognition among the consumers thanks to its wide range of packaging products.

⁰¹ Challenges

The brand was traditionally offline one: their products would be purchased via offline sales channels via intermediaries. The e-commerce was a new concept with a pretty low share of revenue.

The inefficient marketing budget spends and the lack of guidance for conversion rate optimization and the e-commerce dynamics, the brand suffered monthly e-commerce revenue lower than they would be happy to enjoy.

⁰² Our Approach

Coherent with their stock supply plans, we have developed marketing campaign outlines to maximize revenue.

We feed the brand with e-commerce campaign ideas to convert wholesalers on the e-commerce store.

Since the products are functional, we put more weight on pull marketing campaigns while creating awareness via push marketing campaigns.

We integrated on-site marketing tools to resolve the bottlenecks with regards to the conversion rate.