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A high-fashion clothing brand inspired by the nostalgic Mediterranean cultures. The brand gained the attention of the fashionistas around the globe in less than a year with their unique lines of collections.

01 Challenges

The brand owners has strategically developed a network of elite reseller with international audience and they also has implemented PR campaigns. Such strategies gave fruit to a growing brand awareness, leading to organic growth.

The organic growth became limited due to the stock levels of the limited-edition collections, the reseller collection calendars and the lack of new markets filling up for the collections.

02 Our Approach

We set up data tracking to empower the performance marketing campaigns. From simple objectives like Add To Cart to the hardest objective (Purchase), we have executed the performance marketing campaigns in a way where the tracking pixels has learned about the high-quality audience in a month.

We have created dynamic report dashboards to understand new markets and the bottlenecks that prevents visitors from completing their transaction such as finding the visitor segments that can be converted with the help of an on-site marketing communication.

The Results

ROI Increase
Revenue Growth

Some of the tools we used

Google Analytics Logo
Google Ads Logo
Google Data Studio Logo
Shopify Logo
Google Tag Manager Logo