SHOPIFY CONVERSION FOCUSED DATA OPTIMIZATION
Strategic optimization solutions focused on boosting conversion rates through data-driven insights.
Digital Pals is recognized as one of Turkey’s best experience and optimization teams. Our strategic and data-driven Conversion Rate Optimization (CRO) techniques provide extraordinary results for ambitious e-commerce brands.
We believe that CRO needs to be done correctly. Therefore, we have developed a rigorous and sophisticated “test and learn” approach that includes advanced data analysis, user experience design, technical innovations, and multivariate testing tools. Our goal is not only to drive traffic to your website but to convert this traffic into real customers.
Unlike most CRO agencies, we conduct all campaign consulting, analysis, development, and testing processes in-house. Our Growth team offers a fully equipped solution center with strategy, design, and development resources, creating insight-based CRO programs that maximize return on investment.
Meet Digital Pals’ data-driven optimization solutions to take your brand to the next level.
Our CRO Process: Data-Driven Continuous Optimization
Digital Pals’ test and learn strategy is based on the continuous implementation of multivariate tests to achieve the most efficient results in conversion rate optimization.
By learning not only from successful tests but from all test results, we develop our strategy and continuously improve the process to optimize your commercial metrics. Our goal is not only to increase your conversion rate but to provide sustainable optimization to increase average order value (AOV) and maximize revenue per user (RPU).
Discover Swanky’s conversion optimization solutions to grow your business with data-driven CRO processes that create real commercial impact.
Setting Goals
First, we define high-level goals specific to your business. When the testing process begins, we create a clear evaluation framework by determining how we will measure success.
Analysis
Our dedicated Data & Analytics team conducts traffic assessment, customer surveys, and on-site analyses to comprehensively understand users’ digital experiences. We examine user behaviors in detail, identify friction points that reduce your conversion rate, and determine opportunities for improvement.
Hypothesis Development
Our Digital Strategy team identifies key issues that could increase your conversion rate and creates hypotheses that need to be tested, based on our analyses and experience gained by working with market leaders.
Önceliklendirme
Test fikirlerimizi ticari değer ve hızlı sonuç alma potansiyeline göre bir önceliklendirme matrisine yerleştiriyoruz. Testler, öncelikle “kolay uygulanabilir, hızlı sonuç alınabilir” alanlardan başlayarak bir test yol haritasına oturtulur. Bu sayede, erken aşamada edindiğimiz içgörüler, daha karmaşık ve yenilikçi test stratejilerimize yön verir.
Prioritization
We place our test ideas in a prioritization matrix according to commercial value and potential for quick results. Tests are placed in a test roadmap, starting primarily with areas that are “easily implementable, quickly resulting.” This way, insights gained at an early stage guide our more complex and innovative testing strategies.
Testing
Powered by the industry’s best testing tools, we initiate a repeatable testing process that maximizes your return on investment. In our current processes, 66% of our tests provide commercially positive results.
Evaluating Results
When the test is completed, we present our recommendations by analyzing the results. The information we learn from all test variations helps us better understand customer behaviors, shaping our future test ideas.
Implementation and Continuous Improvement
We implement optimizations that provide success and retest when necessary. As we better understand customer motivations and behaviors, we mature our testing processes and develop more complex and innovative strategies to support commercial growth.
Data-Driven Continuous Development
As Digital Pals, we see our CRO process not just as a one-time test but as a continuously evolving strategy. With each new test, we better understand customer behaviors, deepen insights, and offer stronger optimizations aimed at increasing your conversion rate.