Composed from spirited details, Faraway is dedicated to effortless elegance with responsibility on fashion. Underneath Ayşe Boyner’s inspirational lead, the brand offers a range of fashion pieces made using eco-friendly materials.
The brand was a discount oriented brand and their turnover mainly depended on this strategy.
As a luxury brand, there was a focus problem on the strategy side, as there were too many products with different categories.
We set up and improved data tracking for the e-commerce store, the foundation of performance marketing and conversion rate optimization.
In collaboration with the teams at the brand, we produced creative ideas in line with Faraway’s perspective to ensure brand trust by optimizing the advertisements according to the brand and the category.
We incorporated on-site marketing tools to address conversion rate obstacles by creating/following behavior-oriented constructs and tracking codes.
We are a data-driven marketing and technology company. Working with single entrepreneurs to global corporations, we are driven to create case studies.