Get In Touch

Istanbul, Maslak Office

Kolektif House, Maslak 42, Maslak Mah., Ahi Evran Cd. No:6 D:3 42, D:B Blok, 34398 Sarıyer/İstanbul

Email: [email protected]
  • Strategy

    CRO, Performance Marketing, Data Tracking, Globalization

  • Design

    Shopify OS 2.0 Theme

  • Start - End Date

    2021 - 2023

Composed from spirited details, Faraway is dedicated to effortless elegance with responsibility on fashion. Underneath Ayşe Boyner’s inspirational lead, the brand offers a range of fashion pieces made using eco-friendly materials.


The brand was a discount oriented brand and their turnover mainly depended on this strategy.

As a luxury brand, there was a focus problem on the strategy side, as there were too many products with different categories.

Our Approach / Solutions

We set up and improved data tracking for the e-commerce store, the foundation of performance marketing and conversion rate optimization.

In collaboration with the teams at the brand, we produced creative ideas in line with Faraway’s perspective to ensure brand trust by optimizing the advertisements according to the brand and the category.

We incorporated on-site marketing tools to address conversion rate obstacles by creating/following behavior-oriented constructs and tracking codes.



Session Growth


Session Growth


Let’s talk

Got a project?

We are a data-driven marketing and technology company. Working with single entrepreneurs to global corporations, we are driven to create case studies.