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Istanbul, Maslak Office

Kolektif House, Maslak 42, Maslak Mah., Ahi Evran Cd. No:6 D:3 42, D:B Blok, 34398 Sarıyer/İstanbul

Email: [email protected]

New Arrivals Tr

  • Strategy

    CRO, Performance Marketing, Data Tracking, Globalization

  • Design

    Customized Theme

  • Start - End Date

    2022 -

Founded in 2020 in Istanbul and influenced by its creative director Ilkyaz Özel’s lifestyle, New Arrivals seeks to provide ladies a timeless nighttime look that is casual, fun, and seductive. Being a woman should be celebrated every day, according to New Arrivals, a fashion brand that seeks to infuse luxury ideas into the everyday lives of modern women through a hedonistic perspective.
 

Challenge

The owners of the brand have tactically established a group of exclusive resellers targeting a global audience, complemented by the execution of PR campaigns. These approaches resulted in an expanding brand recognition, fostering natural development.

However, the organic growth encountered constraints as a result of restricted stock levels in the exclusive edition collections, the resellers’ collection schedules, and the absence of new markets emerging for these collections.

Our Approach / Solutions

We established data tracking to enhance the effectiveness of our performance marketing initiatives. Ranging from straightforward goals like “Add To Cart” to the more challenging objective of achieving a “Purchase,” our execution of performance marketing campaigns involved training the tracking pixels to identify high-quality audiences within a month.

To gain insights into new markets and identify obstacles hindering transaction completion, we developed dynamic report dashboards. These dashboards aid in pinpointing visitor segments that could be converted with the assistance of on-site marketing communication, addressing potential bottlenecks.

Shopify

01.

Globalization

Shopify’s global expansion revolutionized e-commerce by overcoming challenges like regulatory diversity. Adapting to multiple languages and currencies, the platform empowered the brand worldwide, illustrating the transformative impact of globalization on the e-commerce landscape.

02.

UX/UI Design &
Website

Through the Shopify OS 2.0 Themes customization possibilities brand identity adapted easily on themes. 

Throughout the design process of the theme, conversion rates and cart access steps were considered as the first priority.

03.

Integrations

Integrated with Yurtiçi Kargo & DHL Delivery systems provides more efficient operational processes. 

Managing of brand’s omnichanel selling operations brought complexity. To simplify the operations, Shopify integrated with Pixa Integrator and brand can manage their product catalogs easily for all channels.

04.

Marketing Campaigns &
Content Creation

On-site marketing enhance the overall customer experience by personalizing product recommendations, promotions, and messages based on individual user behavior. This targeted approach increases engagement, builds customer loyalty, and ultimately improves conversion rates, contributing to the success of an online store.

Results

0.1K%

Session Growth

0K%

Session Growth

Tools

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