Join Us, which entered the fashion industry with its unique takes on knitwear, quickly caught the attention of stylish women with its story that spans from yarn production to its designs.
Wanting to share its extensive knowledge and experience with fashion lovers, Join Us draws inspiration from the interaction between industry and natural elements, transforming yarn into textures with cutting-edge technology, and then into distinctive, noticeable, and impressive knitwear designs.
Not just knit sweaters, the brand offers every piece that fashion-enthusiastic women need, and is confidently moving forward with “The Join Us Style of Knitwear.”
When Join Us partnered with Digital Pals, the brand was already operating on Shopify but faced significant limitations due to an outdated store architecture. The aging theme made it increasingly difficult to implement new campaign landing pages, integrate third-party apps, and deliver a seamless shopping experience.
Moreover, the existing theme restricted the brand’s ability to showcase its high-quality campaign imagery in a visually impactful way, diminishing the overall user experience.
Our challenge was twofold: first, to revamp the look and feel of Join Us’s online store by refining key design elements—including color schemes, typography, UI styling, and spacing—to create a modern, brand-aligned aesthetic. Second, to upgrade the backend infrastructure by re-theming the store with a Shopify Online Store 2.0-compatible theme.
This upgrade would unlock greater flexibility for Join Us’s internal team, allowing for easier content updates and enhanced agility in campaign execution. More importantly, it would elevate the customer experience by improving site performance, navigation, and overall usability.
By delivering a high-performance, conversion-optimized ecommerce infrastructure, we aimed to not only enhance Mybeachyside’s on-site functionality but also position the brand for seamless international growth.
Starting with the setup of ecommerce tracking and dynamic reports for decision making purposes, we have the ability to clearly observe the change in consumer demand among the product categories and variants. The performance marketing campaigns have been reorganized in accordance with the accumulated sales data. We maintained an 80-20 ratio between prospecting and retargeting campaigns budgets so as to grow the customer base of the brand. The campaigns were also managed in coherence with the influencer marketing strategy to optimize daily revenue.
- New Shopify Custom Design
For Join Us’s new Shopify store, we designed a visually stunning and highly functional custom theme that instantly conveys the brand’s essence and values to shoppers.
To create a cohesive and immersive aesthetic, our design team drew inspiration from Join Us’s breathtaking photography collection. We carefully curated a color palette featuring accent hues that harmonize with the brand’s signature classic tones.
This thoughtful approach ensured that every design element not only enhanced visual appeal but also strengthened the emotional connection between the brand and its audience.
The upper case titles, menu headers and button text are a nod to the relaxed, free-spirited nature of the brand, whilst conveying its modern approach to fashion design.
The use of strokes, as seen in the screenshot below, adds further visual interest whilst giving the site a fashion-forward feeling.
2. Increase Product Page & Cart Drawer UX
Users can easily read and select the products variants & extra information through clean design. Informative sections designed as collapsible tabs. Throughout sticky add to cart widget, mobile users can easily add to cart on product page while main button is not visible.
Cart drawer provides easy to checkout and focus selected products to finalize shopping cart. The blurry background increases luxury experience on website.
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