The Latest Thing was born from a desire to offer trendy, stylish, high quality fashion that doesn’t break your wallet. We cater to women who are dynamic, strong and love to look different.
We only offer in-house designs that are feminine, sophisticated and elegant while at the same time vibrant and fun that empower women. All our products are produced in Istanbul.
The Latest Thing was initially using a platform that lacked the necessary features and scalability to support their growing needs. Their previous website was limited in terms of customization, performance, and user experience. The client faced challenges with managing inventory, processing orders efficiently, and implementing marketing strategies that could drive sales. The existing platform also lacked the integration capabilities needed for a seamless omnichannel experience, which was crucial for their business model.
Digital Pals partnered with The Latest Thing to migrate their website to Shopify, a powerful e-commerce platform known for its versatility and ease of use. Our team took a comprehensive approach to the migration process, ensuring that every aspect of the brand’s identity and functionality was preserved and enhanced. Key components of the project included:
Shopify’s global expansion revolutionized e-commerce by overcoming challenges like regulatory diversity. Adapting to multiple languages and currencies, the platform empowered the brand worldwide, illustrating the transformative impact of globalization on the e-commerce landscape.
Integrated with Yurtiçi Kargo systems provides more efficient operational processes.
Managing of brand’s omnichanel selling operations brought complexity. To simplify the operations, Shopify integrated with Entegra and brand can manage their product catalogs easily for all channels.
We developed a Shopify OS 2.0 Theme that reflects The Latest Thing’s brand aesthetics. The design focused on providing a clean, modern, and intuitive shopping experience. Our design team ensured that the website was responsive, with fast loading times and optimized navigation for both desktop and mobile users.
We optimized the website’s structure, meta tags, and content to improve search engine visibility. This included keyword research and implementation of best practices to ensure that The Latest Thing ranks highly for relevant searches, driving organic traffic to the site.
We are a data-driven marketing and technology company. Working with single entrepreneurs to global corporations, we are driven to create case studies.